Category Archives: CRO
Usability Testing | 8 Best Tips For Digital Usability Testing
Define Digital usability testing is a type of usability testing that specifically focuses on evaluating the effectiveness and efficiency of digital products and systems, such as websites, mobile applications, software, and other digital interfaces. Digital usability testing typically involves recruiting participants who represent the target user group for the product or system being tested, and…
Card Sorting | Brilliant Techniques and Tips
What is Card Sorting? Card sorting is a user research method used to gather insights into how people categorize and organize information. In card sorting, participants are presented with a set of cards, each containing a piece of information or a topic, and are asked to group the cards into categories that make sense to…
Tree Testing | General Steps You Always Need To Know
Definition Tree testing is a usability testing method used to evaluate the effectiveness and efficiency of website or application navigation. It involves presenting users with a hierarchical structure of the website or application in the form of a text-based tree diagram, and asking them to complete specific tasks by selecting the appropriate options in the…
A/B Testing
What is A/B Testing? A/B testing (also known as split testing or bucket testing) is a statistical method of comparing two versions of a webpage, app, or other digital product to determine which one performs better. In A/B testing, two versions of the same element are compared to see which one results in a higher…
What is Conversation Rate (CR) – Conversation Rate Optimization (CRO)
Conversion rate refer to the percentage of website visitors or users who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The conversion rate is calculated by dividing the number of people who completed the desired actionby the total number of visitors to the product (website…